Malaysians to spend more on holidays
More than seven out of 10 Malaysians are planning to spend more on travel this year, according to travel website TripAdvisor. Globally, Malaysians are also ranked highest in bringing their children along for vacations and many of them use the Internet to plan their trips.
The survey, which was done on behalf of TripAdvisor by independent research firm StrategyOne, found that 73% of the Malaysian participants said that they would increase their travel budget for 2013. Four per cent wanted to spend less, while 23% said that their travel budget remained unchanged.
Among the reasons given for the increase in travel expenditure was that Malaysian travellers wanted to go on more vacations, being able to spend more time with their families as well as going overseas for leisure. On the trend of booking accommodation, 78% of the participants agreed that the price should be the biggest deciding factor, followed by 62% of the respondents who preferred location first.
The survey also showed that Malaysians frequently travel with their families, with 54% bringing their spouses along, while 34% would also bring their children for their holidays. Malaysians also use the Internet to plan their trips. TripAdvisor’s Asia Pacific display advertising sales vice-president Cindy Tan said that Malaysian travellers had become more tech-savvy and used the Internet for all their travel needs.
“With over nine out of 10 Malaysians using the Web to research their trips as well as communicating with their loved ones during their travels, the Internet has proven to be a trusted and useful ally for Malaysian tourists,” she said in a statement. She also said that Malaysians often utilise social media compared to other respondents worldwide.
TripAdvisor is the largest travel site in the world with operations in 30 countries. Its site receives over 200 million unique visitors monthly and offers trusted advice from real travellers and a wide variety of travel choices and planning features with links to booking tools for travellers’ convenience.