MAHB Bags Two Awards At Marketing Excellence Awards 2013

MAHB Touch Campaign 2013

MAHB Touch Campaign 2013 – Image from

MAHB Bags Two Awards At Marketing Excellence Awards 2013

Malaysia Airports Holdings Bhd (MAHB) bagged two awards for TOUCH campaign at the Marketing Excellence Awards 2013 held on March 29 at Hilton Kuala Lumpur. In a statement Friday, MAHB said it won the Gold Award for Excellence in Public Relations Internal and the Silver Award for Public Relations Corporate Communications. It said over 50 brands were shortlisted across the 16 categories presented during the night.

Launched in September last year, the TOUCH Campaign seeks to inculcate and cultivate world-class customer service practices amongst KLIA and LCCT-KLIA front-liners through structured service standards, guidelines, assessment and recognition. Senior General Manager (Commercial Services Division) Faizah Khairuddin said the TOUCH Campaign seeks to highlight the importance of frontliners in the customer service value chain.

She said the TOUCH campaign completes its lifestyle value proposition. “We recognise that the manner in which we interact with our customers is a crucial moment of truth and constitutes towards creating a lifestyle destination. The awards are testimony to our commitment to enhancing the airport experience of our customers as charted in our Business Plan Runway To Success,” she added. The TOUCH attributes are the ability to deliver total customer satisfaction, showcasing outstanding service practices, an

unforgettable smile, being conversant and pleasant. MAHB said the on-going stage two of the TOUCH Campaign involves the public – travellers and visitors who use KLIA and/or LCCT-KLIA. It said the frontliner who garners the highest number of public nominations from Feb 28 to April 30, combined with the most number of champion pins, will win the Champions League and bag a RM5,000 cash prize. “In return for their nominations, travellers will stand a chance to win shopping vouchers worth up to RM3,000,” it added.

Source: Bernama News –


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