Malaysia Health Tourism Generates RM570 Million In Revenue Last Year
The Malaysian health tourism sector has generated RM570.5 million in revenue last year, following improved customer experience, proactive alliances and niche marketing. Health Minister Datuk Seri Liow Tiong Lai said: “We have seen a more than 20 percent growth in terms of health tourism since the past three years.”
Health tourism has been outlined as one of the entry point projects under the National Key Economic Areas (NKEA), and the Malaysia Healthcare Travel Council was established to drive the promotion.
Speaking at the launching of the Healthcare in Asia 2013 conference, here, today, Liow said as for the national budget allocation, the ministry hoped to push for at least 10 percent to be allocated for the health sector compared to the current eight percent. However there would be no cut back in budget allocation for the health sector, he added.
Source: Bernama News – http://www.bernama.com/bernama/v7/ge/newsgeneral.php?id=936216