New tourism projects in Johor to lure Europeans and Asians
Destination Resorts and Hotels’ (DRH) upcoming developments in Nusajaya and Desaru Coast in Malaysia’s southern state of Johor are set to appeal to both longhaul and shorthaul markets, using Singapore as a gateway. According to DRH managing director, Mohd Nadziruddin Mohd Basri, the 283-key Traders Hotel Puteri Harbour – opening in May 2013 – and Legoland Hotel – due to launch in 1Q2014 – will be located next to the Legoland theme park in Nusajaya.
Also in Johor, another DRH project rolling out in 2015 is Desaru Coast. Located a one-and-a-half-hour drive from Singapore, the integrated destination offers a 17km beachfront, luxury resorts by international brands such as Amanresorts, The Datai and Sheraton, a waterfront retail village, a convention centre, two water theme parks and two championship golf courses at the first Els Club in Asia.
To reach out to tour operators and MICE planners in Europe, DRH will conduct a roadshow in Scandinavia in September and will also participate in joint sales missions with Tourism Malaysia and Malaysia Convention & Exhibition Bureau this year. Tour operators in neighbouring Singapore are also looking forward to Johor’s new tourism offerings.
Dominic Ong, general manager of Star Holiday Mart Singapore, said: “Currently, the leisure market spends two nights in Singapore and three days in Desaru. But once the development is completed, we can look at packages combining two nights in Singapore and seven nights in Desaru Coast for the European market, which loves nature and beachfront hotels. “With the new hotels, we can also look at converting Legoland Malaysia from a day trip to a one- or two-night stay for the regional as well as Chinese and Indian markets.”
Helen Goh, director of marketing at Vacation Asia Singapore, added: “Singapore’s green fee is expensive and on weekends, most golf courses are for members only. With the Els Club golf courses, we can do golfing on weekends in Desaru Coast and weekdays in Singapore.”
Source: TTG Asia – http://ttgasia.com/article.php?article_id=20600