Tour operators in Malaysia to be educated on social media
Social media will be part of the Tourism Ministry’s education programme for tour operators and travel guides. Minister Datuk Seri Dr Ng Yen Yen said social media must be included to ensure the travel industry is up to date with current trends. “When they apply for a licence to operate, they need to undergo a two-day compulsory training course while those who want to renew their licences have to attend a one-day continuous education course.
“So, the social media aspect will be included in both these courses as it is important in improving the services and products provided to tourists,” she said after launching the two-day 2nd Malaysia International Tourism Bloggers Conference and Awards 2013 at the Kuala Lumpur Convention Centre yesterday.
Dr Ng pointed out that the ministry had come out strong in utilising social media in its promotional activities with the Cuti-Cuti Malaysia’s Facebook page receiving 1,365,925 likes.
Source: AllVoices / The Star – http://www.allvoices.com/news/14174521-tour-operators-to-be-educated-on-social-media