MATTA Eyes RM90 Million Sales In March MATTA Fair 2013

Matta Fair 2013 March

MATTA Eyes RM90 Million Sales In March MATTA Fair 2013

The Malaysian Association of Tour and Travel Agents (MATTA) expects to secure RM90 million in total sales turnover for its MATTA Fair 2013 March session, slightly lower than the RM106 million registered in the same session last year. In September 2012, the most anticipated travel fair secured a RM120 million sales turnover.

MATTA Fair March 2013 Organising Chairman Jeffri Sulaiman said the upcoming 13th general election (GE), expected to be in March, has weighed on the sentiment of industry players. “As everybody is aware, the GE has put worries on consumers as well as exhibitors. We’ve been asking what MATTA’s plan is if the GE falls during the exhibition days. There is nothing we could do, the show must go on,” he told a press conference on the event Wednesday.

MATTA Fair 2013 will be held at the Putra World Trade Centre on March 15-17. Jeffri said this session will be bigger than the previous one with a total of 1,100 booths in five halls and exhibition areas. The association plans to expand the coverage area into Legar Putra, PWTC, to support all exhibitor booths.

Matta Fair

Jeffri expects the three-day event to receive a total of 100,000 visitors, a hike from 92,600 visitors in the same session of 2012. “We are positive with the outlook of Malaysia’s tourism industry despite the uncertain global economy. The number of MATTA members has increased from 2,800 in last year to 3,000, to date. This shows a high demand for our travel industry,” he said.

Jeffri noted MATTA FAIR 2013 will draw several new services with the introduction of online entrance ticket purchase, MATTA mobile Apps and online entry forms for the MATTA buyers contest. At the same event today, they signed an agreement with Etihad Airways to mark the latter as its official airline partner for the second consecutive session for the March Matta Fair.

Source: Bernama News –


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